ICSC Summit: Building Quality Content for Value & Revenue

 

New York
October 20, 2009
8:00am to 4:00pm

Digital Sandbox
New York Information Technology
55  Broad Street
4th Floor
New York NY  10004

 

The Internet Content Syndication Council (ICSC) Summit will feature industry leaders in a discussion about the ways to create value and increase revenue. The ICSC Summit will enable internet content syndication providers to find out the latest trends, research and licensing issues that impact the industry.

ICSC Summit Reception - October 19 - Location TBD
6:00 - 8:00pm        Network with industry colleagues, providers and ICSC members
                               KeyNote Address: Simon Sinek, Author of Start With Why

Program Agenda - October 20 - The Digital Sandbox
8:00 - 8:30am        Registration
8:30 - 8:45             Welcome Remarks
8:45 - 9:30            Advertising: How to Use Content to Adapt to the Post-Advertising Era
9:30 - 10:15          Research: How Well Does Syndicated Content Perform?
10:30 - 11:15         Licensing: Making Money When ”Information Wants to be Free”
11:15 -  12N           Video Syndication: Why Viral is Not The Answer
12N -  12:45pm      Luncheon Panel: Group Sourcing vs. Editorial
12:45 -  2:00           Open Discussion | Networking | Closing Remarks

ICSC Summit: Building Quality Content for Value & Revenue

 

ICSC Summit Reception - October 19 - Location TBD
6:00 - 8:00pm        Network with industry colleagues, providers and ICSC members
                               KeyNote Address: Simon Sinek, Author of Start With Why

Program Agenda - October 20 - The Digital Sandbox
8:00 - 8:30am        Registration
8:30 - 8:45             Welcome Remarks
8:45 - 9:30            Advertising: How to Use Content to Adapt to the Post-Advertising Era
9:30 - 10:15          Research: How Well Does Syndicated Content Perform?
10:30 - 11:15         Licensing: Making Money When ”Information Wants to be Free”
11:15 -  12N           Video Syndication: Why Viral is Not The Answer
12N -  12:45pm      Luncheon Panel: Group Sourcing vs. Editorial
12:45 -  2:00           Open Discussion | Networking | Closing Remarks